![]() ![]() ![]() ![]() Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.īernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, as well as his uncle, Sigmund Freud, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. YouTube | Spotify | Instagram | Facebook | Newsletter | WebsiteĪ seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. ♦ CLICK THESE FOR THE FOLLOWING Book | Summaries | Course ♥ CLICK THIS TO DOWNLOAD THIS FREE PDF SUMMARY HERE ♣ CLICK THIS TO STOP TRYING TO ACHIEVE YOUR GOALS BY YOURSELF AND BE COACHED TODAY HERE ♠ CLICK THIS TO JOIN THE ‘BEST BOOK CLUB’ NOW HERE TO MEET AUTHORS AND NEW FRIENDS ![]()
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